Holland America Line Completes Signature of Excellence(R) Enhancements

When Holland America Line recently added a new
Culinary Arts Center to the final ship in the fleet, all structural changes
originally envisioned for the company’s $225 million Signature of Excellence
initiative were complete. The comprehensive Signature of Excellence upgrades
announced nearly three years ago in November 2003 triggered an industry trend
of fleet rejuvenations and enhancements to meet the demands of an expanding
set of discriminating cruise vacationers.