IEA-RETD has announced the release of a report providing best practice for renewable energy communication campaigns.
IEA-RETD commissioned the scoping study with the objective to provide ideas, techniques and case studies on how the benefits of renewable energies can be better communicated to and by policy makers, decision makers and other stakeholders.
The project has been carried out by a consortium consisting of the International Institute for Sustainable Development (IISD), Green Budget Germany / Forum Ökologisch-Soziale Marktwirtschaft (FÖS), and the global renewable energy communications agency Collings & Monney.
The report aims to overcome common communication barriers preventing the widespread use of renewable energy technologies, such as the miss-perception in the public about the benefits, opportunities and capabilities of renewable energies.
The study, based on case studies and stakeholder workshops, concluded that more targeted, effective communications campaigns can be achieved through the use of more consistent, holistic and rigorous approaches to pre- and post-campaign development.
The final report as well as the presentations from the two workshops held in the course of the project can be found on the IEA-RETD website .
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Press release, April 22, 2013; Image: FORCE Technology