New Chief Marketing Officer Joins WFS Technologies

  • Business & Finance

WFS Technologies has welcomed Theo Priestley to its team as a chief marketing officer.

Theo Priestley takes up the role of chief marketing officer at WFS and is already lined up to speak at a number of key industry conferences.

Brendan Hyland, founder and chairman of WFS Technologies, said: “Theo is a fantastic fit for the team because he shares our vision and passion for how next generation technology, which has already transformed our daily lives, can significantly contribute to increased production efficiency and cost reduction as well as benefit asset integrity and late life extension.

“He brings yet another new dimension to our business, reinforcing our focus on building our market position for future global expansion. As a tech futurist, who is widely regarded internationally by his peers, Theo has an impressive network of connections and we look forward to seeing how this further supports our ambitious business plan.”

Theo, who has presented a TED talk about the impact of AI to an audience of 2,000 in 2017 and also currently guest lectures at Columbia University’s Professional Studies course, said: “It is really great to be a part of the WFS journey at such an exciting phase of the firm’s growth. The energy industry, as well as that of defence and smart cities, are undergoing a massive transition at the moment and emerging technology plays a large part of that transformation.

“WFS has a rich heritage in creating real-time solutions under extreme conditions with its portfolio of unique and modular IOT applications, and its recent announcement of a world-first subsurface edge computing network proves the company is continually innovating and pushing forward with emerging technologies.I’m looking forward to supporting the team and company expand by helping to further drive its position and thought leadership in the industry.”

Theo has been a former vice president at global software companies, SAP and Software AG, and a mentor for startup accelerators including HTC Vive X.

His appointment is the third of three that WFS Technologies has made in as many months. Highly-regarded oil & gas and offshore wind subsea industry player, Moray Melhuish, joined the company as commercial director while former submarine engineer officer and underwater technologies sales director, Richard Adams, took up the post of sales channel director for the firm’s defence arm, the company noted.

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