about 19 years ago
Already global players at the top end of the boating market, Maine yards are now trying to increase their market share, banding together to sell Maine-built boats by establishing a brand identity associated with high-quality craftsmanship. The effort — unique among U.S. builders — is taking Maine’s
Already global players at the top end of the boating market, Maine yards are now trying to increase their market share, banding together to sell Maine-built boats by establishing a brand identity associated with high-quality craftsmanship.
The effort — unique among U.S. builders — is taking Maine’s industry abroad as it searches for new markets. China, for instance, is an emerging market with its newly wealthy upper class, and Maine boatbuilders traveled there in April to pitch the Maine brand.
Offshore Energy is read by thousands of professionals every day.
Increase your visibility with banners, tell your story with a branded article, and showcase your expertise with a full-page company profile in our business directory.
Follow Offshore Energy on:
Join thousands of industry professionals who start their day with our newsletter.
