The new ABB Turbocharging website went live in Baden, Switzerland, following a complete reappraisal of design and functionality to ensure the company’s digital front door also fulfills its role as a responsive business tool.
Tasked with creating a site characterized by ease of navigation and timely content updating, while at the same time providing a knowledge resource for the industry, ABB’s development team were also mindful that the portal should be consistent and accessible across a range of platforms.
The new site adjusts to different mobile devices (tablets and smartphones), optimizing user experience no matter what the device.
“The redesigned ABB Turbocharging website offers a new look, simplified navigation, greater responsiveness, updated graphics and updated layouts. Visitors can also find the information they need on our entire product and service portfolio more quickly, with the user guided in a logical way through our various activities,” said Mr. Axel Kettmann, Head of Sales and Marketing at ABB Turbocharging.
“Whether the user is searching for product manuals or technical papers, seeks to cross-reference material, or simply wants to know whom to contact, the site navigation allows the user to easily accomplish their goals,” said Mr. Kettmann.
[mappress]
May 21, 2014