YouGov’s BrandIndex has ranked Carnival Cruise Lines the most-improved U.S. brand in consumer perception, or “buzz,” in its mid-year 2014 Buzz Rankings Report.
According to BrandIndex, Carnival’s change in consumer-perception score by mid-2014 was double the improvement level achieved by the company ranked second on the most-improved list.
“Carnival not only brought its consumer perception back in line with the rest of industry, but their sales potential, indicated by consumers who say they would consider the brand for their next cruise, has rebounded above the rest of the cruise sector,” said Ted Marzilli, CEO of BrandIndex.
Contributing to Carnival’s notable brand recovery was a series of industry-first product innovations and marketing initiatives, including:
Seuss at Sea, Carnival LIVE Shore Excursion Best Price Guarantee, Great Vacation Guarantee and Camp Ocean.
“We have worked very hard at Carnival over the past year to bring fresh programming and innovation to our ships while maintaining consistently smooth operational performance and the results of this latest BrandIndex data is a gratifying acknowledgement of those efforts,” said Gerry Cahill, president and CEO of Carnival Cruise Lines.
[mappress] Press Release, July 18th, 2014