Emerald Maritime Bets on India to Drive Growth in Bulk Cargo Movement

Emerald Maritime LLC, a Dubai based fast track Dry Bulk Cargo Movement Enterprise has stepped up its plans to grow its bulk cargo export-import market share in India. Currently, Emerald has more than 50% of the annual business portfolio dedicated to imports of coal (Coking and Non Coking) in India. East Coast of India holds great promise for EMERALD’s growth especially AP’s largest industrial corridor Vishakhapatnam, Kakinada, Gangavaram besides Chennai, Tuticorin, Haldia rising Dry Bulk Cargo volumes.

In a statement from Dubai, Capt. Jitesh Jaipuriyar, Managing Partner & COO of Emerald Maritime LLC said his company has intensified its focus in India. Emerald Maritime appointed an Ex TATA Group Senior VP level Executive, Capt.

Dharinder Bhatia, who is based in Chennai to spearhead operations in India. Emerald is currently evaluating prospects of expanding and diversifying its portfolio in India inorganically. While Emerald is poised to bring change in “bulk segment”, the diversification would be aimed for “break-bulk” and “container” segments to have a better control on the supply chain.

“We find there is a lack of awareness regarding supply chain and its contribution to make life better for all and we would like to highlight them and bring about the change,” says Capt. Jitesh. “In India, supply chain is merely passed on as logistics where as it has much more to offer. This lack of awareness has led to absence of interests from investors in this sector. As the industry consolidates smaller players can bring more “synergy” through optimization of costs and productivity to bring more benefit for the end users. This change will certainly boost the industry landscape and bring about more yields in the sector.”

“Emerald Maritime posted a turnover exceeding 30 million USD in current financial year. In next 3 to 5 years, we expect company to grow at least 5 times in terms of revenue as well as have offices in Singapore and Hong Kong in addition to presence in India,” says Capt. Jitesh.

“Emerald is powered by in-house bespoke applications and practices, such as “Efficiency through analytics” which translates into lower costs for its clientele and minimizes the impacts of market volatility. These along with other client management practices have helped Emerald to have “Customer Intimacy”, bag new customers and retain its clients for a long period of time. The company constantly educates its clients, while hearing the “Voice of customers” and act on them to incorporate the learning in our processes,” says Capt. Jitesh.

Emerald Maritime also has the ability to facilitate trade finance for importers and exporters and bundle the shipping services with high rate of efficiency and effectiveness. Though the competition has grown many folds in last few years Emerald foresees huge potential for growth in the APAC geography in comparison to rest of the world, As per Capt. Jitesh, Emerald believes in “Blue Ocean” and considers competition irrelevant as long as Emerald Maritime is able to perform through differentiation and keep customers delighted.

The setting up of new 3P steam coal import terminal at Vizag will impact the import strategy considerably. Emerald Maritime welcomes and regards Mundra port handling of 1, 51,229 tonnes of steam coal in 24 hours as a very positive sign for India.

Emerald Maritime, January 9, 2014