Syndicate Update: Puma

The PUMA brand’s foray into the world of sailing is a huge fillip for the sport and an opportunity for Ken Read to have a serious tilt at winning the Volvo at the first attempt as master and commander of the campaign.

Like Ericsson, Read’s PUMA campaign is on a firm footing. Having purchased the former ABN AMRO TWO, added a striking PUMA livery and rebadged it PUMA Avanti, the first generation 70 serves as a training boat at the team’s Boston headquarters.