Hapag-Lloyd launches new brand

German container shipping major Hapag-Lloyd has introduced Hanseatic Global Terminals, a new brand bundling the company’s global container terminal operations.

Illustration. Courtesy of Hapag-Lloyd

Terminal business activities were part of the company’s former Terminal and Infrastructure division.

Hanseatic Global Terminals is based in Rotterdam and commenced operations in June 2023 as a fully owned but independent stand-alone business unit. With the strategic rebranding, Hanseatic Global Terminals aims to increase operational efficiency and promote sustainable growth.

“Hanseatic Global Terminals strongly supports our commitment to quality, efficiency and sustainability,” Dheeraj Bhatia, CEO of Hanseatic Global Terminals and member of the Executive Board of Hapag-Lloyd, commented.

“Our customers and partners will enjoy significant benefits, such as even more reliable and efficient services. In addition, the increased manageability supports our sustainability efforts.”

As informed, Hanseatic Global Terminals will manage and consolidate terminal and infrastructure investments across 20 terminals in 11 countries. Key locations include Container Terminal Altenwerder in Hamburg (Germany), JadeWeserPort in Wilhelmshaven (Germany), Terminal TC3 in Tangier (Morocco) and Terminal 2 in Damietta (Egypt), which is currently under construction.

In addition, the company manages terminals in the Americas, acquired through the acquisition of the terminal business of Chile-based SAAM Terminals, and in India through the investment in J M Baxi Ports & Logistics Limited. Moreover, Hanseatic Global Terminals holds a minority stake in the Spinelli Group.

In related news, Hapag-Lloyd and Danish technology company ZeroNorth recently forged a strategic partnership focused on launching a bunker procurement and planning solution and setting the new industry standard for digitalizing the end-to-end bunker planning and procurement process.

Through this partnership, the two companies will work on creating a new digital solution that enables Hapag-Lloyd to effectively navigate the energy transition, reduce its fuel spend, and cut its cost to serve.