Cruise Line Docks at GSD&M
DALLAS Omnicom Group’s GSD&M was awarded Norwegian Cruise Line’s branding work after a review, the agency said. The value of the account is estimated at $25 million. Other finalists in the review were Dallas independent The Richards Group and WPP Group’s Landor Associates of San Francisco. GSD&M of Austin, Texas, will be responsible for distinguishing NCL from its competition, emphasizing the cruise line’s reputation as an innovator, the client said.