PRIMEDIA Launches Two Magazines in Boating Market
PRIMEDIA Inc. (NYSE:PRM), the country’s leading targeted media company, today announced the launch of two publications serving the boating market, BoatWorks and Voyaging, after a successful test in 2004. BoatWorks serves the hands-on sailor, with practical, do-it-yourself editorial coverage for the maintenance and restoration of fiberglass boats. Voyaging is the first guide covering the powerboat cruising experience and lifestyle. These new titles join existing PRIMEDIA publications Power & Motoryacht and SAIL to comprise the leading portfolio of publications in the enthusiast marine market.