Hydratight Makes Structural Changes to Meet Asia Pacific’s Increasing Demand

Hydratight’s Asia Pacific operation has made major structural changes to meet the region’s accelerating demand for its expertise.

The company has grown significantly in the past two years – and expects to double in size every three years, to keep pace with demand for its core joint-integrity expertise.

“Demand is rising across the region: emerging industrial sectors are prime users of our services, so in recent months we have been actively recruiting across Asia-Pacific, where growth is strong,” explained Dean Jenkins, Hydratight’s APAC leader.

The region is vast – from China and South Korea in the North to Australia and New Zealand in the south.

Dean is now based at Hydratight’s central hub in Singapore. Two other centres, in Shanghai (shared with Actuant and housing over 300 people) and Perth, handle major calls on the company in those areas. Other business units now serve smaller geographical centres throughout the region.

“We are placing new people throughout the region, in countries such as South Korea for example, to establish a presence and capture market share,” said Dean.

“The right people and skills are essential to us as an organisation, especially field service personnel. We are on a continuous round of active recruitment for talent in all areas and all departments.”

Recent appointments include Ian Smith, new sales leader for South East Asia, and Neil Ferguson, commercial leader for Australia and New Zealand.

“The appointment of Ian and Neil has supported our restructuring tremendously,” Dean added, “and we’ll be adding more senior people in the months to come. They will allow us to build a regional base that can use company expertise across the globe, but which also means we can be more self-sufficient, so we can build relationships face-to-face and service customers faster and better.

“Hydratight has some of the best people in the business; people who care about doing the best job they can. We’re in the process of getting more of those people in key positions to show the region’s industrial leaders how well, and how quickly, they can respond. It’s all about customers: these changes are structured to meet, then exceed, customer expectations.”

The expansion means the company can offer local customers more than just joint-integrity skills.

“In the past we have been restricted about what we could offer effectively the region, but we plan now to offer and support the full Hydratight portfolio from each of our APAC bases: joint integrity, maintenance services, software, machining and rental tools – everything. That alone could double our business volume,” said Dean.

“We have been hard at work ensuring Hydratight’s joint-integrity message is well understood across APAC, and leak-free operation, and the money and time it can save, has rightly become highly valued on some of the construction super projects recently completed and also underway. We are looking forward to Hydratight APAC enjoying sustainable continued growth in the future.”

Subsea World News Staff , June 08, 2012;  Image: Hydratight