Hiab Names New Vice President for Global Marketing

Hiab, part of Cargotec, has appointed Clas Thott as Vice President, Marketing responsible for Hiab’s global marketing function and a member of the Hiab management team as of 2 September 2013. Clas Thott is experienced in international marketing and sales, and he joins Hiab from Hilding Anders where he worked as Group Marketing Manager responsible for the group’s marketing and brand strategies in Europe and Asia. Clas Thott is based in Malmö, Sweden.

 “Our aim is to become the industry benchmark for customer satisfaction globally. To achieve this we will further strengthen Hiab’s business and branding strategy through clear positioning and strong brand promise. Clas Thott has a proven track record of developing brands, growing sales and achieving results by effective brand communication. Appointing him reinforces our global marketing organisation and activities,” says Axel Leijonhufvud, President, Hiab.

With Hiab products, the customer can move, hoist, load and unload products, equipment and materials. Its comprehensive product portfolio includes Hiab loader cranes, Hiab Multilift demountables, Hiab Jonsered recycling cranes, Zepro, Del and Waltco tail lifts etc.

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Press Release, September 3, 2013