Real energy solutions for the real world

Royal Dutch Shell plc today launched a new global marketing campaign featuring a series of long format dramatised films that show how Shell people contribute to a responsible energy future by solving complex technical challenges.

The integrated campaign uses an innovative mix of media. The films will be shown in cinemas, online, via interactive TV and on DVDs distributed as inserts in print media. Eye-catching print advertising will highlight specific projects that demonstrate the Shell culture of innovation.