Maine boatbuilders eye China

Already global players at the top end of the boating market, Maine yards are now trying to increase their market share, banding together to sell Maine-built boats by establishing a brand identity associated with high-quality craftsmanship.

The effort — unique among U.S. builders — is taking Maine’s industry abroad as it searches for new markets. China, for instance, is an emerging market with its newly wealthy upper class, and Maine boatbuilders traveled there in April to pitch the Maine brand.