DP World to rebrand P&O Ports business

DP World said yesterday it will rebrand P&O Ports, which it bought earlier this year, to create an integrated marine terminal organisation.

Jamal Majid Bin Thaniah, group chief executive officer of Ports and Freezone World, an umbrella company that oversees DP World and P&O businesses, said the decision to rebrand the terminals was taken after an independent brand audit among customers, partners and employees.